For how long must advertising materials related to Time-Share Units be maintained by the developer or agent?

In the context of advertising materials related to Time-Share Units, the appropriate retention period is three years. This requirement is established to ensure that all promotional and advertising information is readily available for reference and review in case of any disputes, inquiries, or regulatory scrutiny. Maintaining these records for three years helps to ensure compliance with applicable laws and regulations governing time-share sales and marketing practices. This duration provides a balanced approach; it is long enough to cover the typical lifespan of promotional campaigns while facilitating accountability among developers and agents in the time-share industry.

While shorter or longer time frames might seem practical in certain contexts, adhering to the three-year standard meets the legal requirements and provides protection for both the developers and consumers.