In Arkansas, what must a broker do after securing a listing agreement?

After securing a listing agreement, it is crucial for a broker to begin marketing the property immediately. This action demonstrates the broker's commitment to the seller and ensures that the property is actively promoted to potential buyers. Timely marketing can also create momentum for the sale, increasing the chances of a quicker transaction at a favorable price.

When a listing agreement is finalized, it establishes the broker's authority to represent the seller's interests and market the property effectively. This marketing process typically includes strategies such as advertising the property in various media, holding open houses, and networking with other real estate professionals.

While ensuring compliance with local zoning laws and providing disclosure to the buyer are important responsibilities, these tasks do not take precedence over the immediate need to market the listing. Notifying interested buyers can also be part of the marketing strategy, but the primary focus is on launching a robust marketing campaign right after securing the listing agreement.