What is required for a licensee to advertise personally owned property for sale or rent?

For a licensee to advertise personally owned property for sale or rent, it is essential to include the name of the brokerage firm in the advertisement. This requirement is in place to ensure transparency and maintain the integrity of the real estate profession. Including the brokerage's name helps the public identify the affiliation of the licensee, reinforcing accountability and credibility.

By naming the brokerage in the advertisement, it allows potential buyers or renters to understand that the licensee is acting in a professional capacity, rather than independently without oversight. This practice also enhances consumer protection, as individuals can easily verify the licensee's credentials and the brokerage's reputation.

Other aspects such as showing the broker's commission, the amount of rent, or the owner's name may be relevant in different contexts but are not essential for compliance with advertising regulations concerning personal property ownership.