Which of the following is an example of an intangible asset?

Prepare for the AREC Arkansas Broker Exam. Study with flashcards and multiple choice questions, each question offers hints and explanations. Get ready for success!

Goodwill associated with the property is considered an intangible asset because it represents the value of a company's reputation, customer relationships, and brand identity, which are not physical in nature but contribute to potential earnings and the overall value of the business. Intangible assets like goodwill cannot be touched or physically measured like tangible assets such as real estate, physical appliances, or land.

In the context of real estate, goodwill might reflect the value derived from the location, the established customer base, or the business's overall desirability, distinguishing it clearly from other asset types that are more concrete and measurable. This makes goodwill a unique contributor to an entity’s total value, emphasizing the importance of recognizing and understanding intangible assets in financial and business evaluations.

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