Who is responsible for false or misleading advertising in connection with Time-Share?

The party responsible for false or misleading advertising in connection with time-shares is the one who authorizes the advertising. This is because the individual or entity that gives the green light for the advertisement is accountable for ensuring its accuracy and compliance with regulations. They must verify that all claims made in the advertising are truthful and not deceptive, as misleading information can lead to legal repercussions and damage to consumers and the industry’s reputation. This responsibility emphasizes the importance of ethical advertising practices in real estate, particularly within the time-share market, where consumers are particularly susceptible to exaggerated claims.

Other individuals or entities, such as the managing agent or principal broker, may play roles in promoting properties and could bear responsibility in specific contexts; however, the direct accountability for the content in the advertisements lies with the person who authorizes them. The Real Estate Commission's function is primarily regulatory and enforcement-focused, rather than being directly accountable for individual advertising instances.